Jio has become the fifth Strongest brand in the world. Reliance Jio, which was included for the first time in the list of Brand Finance Global 500, has achieved 5th rank by reversing heavily. The world’s strongest brands are ranked on the Brand Finance Global 500 list. Reliance Jio has overtaken the giants like Apple, Amazon, Alibaba and Pepsi. Reliance Jio is the only name from India among the world’s strongest first 10 brands. In terms of brand strength, Reliance Jio has achieved 91.7 Brand Strength Index (BSI) points and AAA + out of 100. The strongest brand announced by Brand Finance is WeChat, which has a Brand Strength Index (BSI) score of 95.4 out of 100. Auto giant Ferrari finished second, with Russian banks SBER and Coca-Cola being the third and fourth strongest brands in the world.
Jio is the fastest growing brand in terms of brand value in the telecom sector, where the entire industry is witnessing negative growth while Jio’s brand value has increased to $ 4.8 billion. In 2016, Jio entered the Indian telecom sector. Today, Reliance Jio has become India’s largest and third largest mobile network operator in the world with more than 400 million subscribers. The report says that there is no deficiency or weakness in the Reliance Jio brand. Jio has broken many conventions globally and is getting full support from its customers.
Reliance Industries branded sports and lifestyle business as Rise Worldwide
WeChat has been topped the Global 500 list of the strongest brands worldwide, prepared by Brand Finance. According to Brand Finance’s annual report on Most Valuable and Strong Global Brand, Jio has rapidly become India’s largest telecom operator despite being set up in 2016 and is the third largest mobile network in the world with nearly 400 million subscribers. . Jio offered free voice calling and cheap data for mobile phones. According to the report, Jio is the fastest growing brand in terms of brand value in the telecom sector. The telecom industry is witnessing negative growth across the globe while the brand value of Jio has increased to $ 4.8 billion.
Top five companies
The report said the strength of the brand was evaluated on the basis of marketing investment, stakeholder participation and business performance. According to these criteria, the Chinese mobile app WeChat overtook Ferrari to win the title of the strongest brand in the world. Russian bank Saber has been ranked third in this list and Coca-Cola has been ranked fourth.